Aina Ahmed Aleem

This is the Module Information Booklet:  MIB 1. These are the design principles taught in this module: Gestalt theory Gestalt theory explains how the human brain perceives patterns, structure, and logic in visuals. “Gestalt” means “shape” or “form” in German. Gestalt principles describe how we group visual elements into unified wholes rather than seeing them as separate parts. These principles simplify complex scenes into basic shapes, helping us recognize patterns and organisation. FIG 1.1 Example of Gestalt Theory in Design Principles Contrast Contrast is the placement of distinctly different elements side by side. Without contrast, visuals would appear dull and uninteresting. It adds visual appeal, highlights key points, and enhances meaning. FIG 1.2 Example Of Contrast In Design Principle Emphasis Emphasis creates focus and dominance in a design. It can be achieved using elements like color, shape, or value . Emphasis guides the viewer’s attention to the most important part of ...