Aina Ahmed Aleem

  TASK 2 Brand Guideline with Elements, Icon, Mockup WEEK 01 - WEEK 09  Aina Ahmed Aleem | 0355701 | BDCM Brand Corporate Identity | Mr. Max TABLE OF CONTENTS Lectures Instructions Brand Guideline Development Logo Usage System Colour and Typography Application Brand Asset Moodboard Brand Asset Sketches and Exploration Final Visual Assets Pattern Development Photography Direction Corporate Applications Mockup Applications Final Visual Identity Board Final Presentation Reflection LECTURES WEEK 1 - Introduction (Updated Lectures are available on the Task 1 Blog) INSTRUCTIONS Task 2 focused on continuing the RIYA identity developed in T...

  TASK 1 - Logo Design Development WEEK 01 - WEEK 09  Aina Ahmed Aleem | 0355701 | BDCM Brand Corporate Identity | Mr. Max TABLE OF CONTENTS Lectures Instructions Brand case study analysis Brand proposal Logo design concept Logo equation Digitisation outcome Final Presentation Reflection LECTURES WEEK 1 - Introduction Week 1 introduced the overall Brand Corporate Identity module , including the fundamentals of branding, brand image, and visual identity design. The lecture explained the differences between a brand, branding, and brand identity , emphasising that a logo is only one part of a larger identity system. The module follows a process from research and observation to ideation, b...