Aina Ahmed Aleem

  TASK 2 Brand Guideline with Elements, Icon, Mockup WEEK 01 - WEEK 09  Aina Ahmed Aleem | 0355701 | BDCM Brand Corporate Identity | Mr. Max TABLE OF CONTENTS Lectures Instructions Brand case study analysis Brand proposal Logo design concept Logo equation Digitisation outcome Final Presentation Reflection LECTURES WEEK 1 - Introduction

  TASK 1 - Logo Design Development WEEK 01 - WEEK 09  Aina Ahmed Aleem | 0355701 | BDCM Brand Corporate Identity | Mr. Max TABLE OF CONTENTS Lectures Instructions Brand case study analysis Brand proposal Logo design concept Logo equation Digitisation outcome Final Presentation Reflection LECTURES WEEK 1 - Introduction Week 1 introduced the overall Brand Corporate Identity module , including the fundamentals of branding, brand image, and visual identity design. The lecture explained the differences between a brand, branding, and brand identity , emphasising that a logo is only one part of a larger identity system. The module follows a process from research and observation to ideation, b...