Aina Ahmed Aleem

  TASK 3 - Final  Prototype and Testing  WEEK 01 - WEEK 14 Aina Ahmed Aleem | 0355701 | BDCM Minor Project | DR WONG CHUI YIN TABLE OF CONTENTS LECTURES INSTRUCTIONS PROTOTYPE STAGE USABILITY GOALS AND TESTING TASKS USER TESTING VERSION 1 FINDINGS AND PROTOTYPE ITERATIONS PROTOTYPE VERSION 2 USER TESTING VERSION 2 USER TESTING RESULTS FINAL PROTOTYPE REFINEMENTS FINAL SOLUTION: LUMI FINAL PRESENTATION REFLECTION LECTURES INSTRUCTIONS Task 3 continued directly from Tasks 1 and 2 and focused on completing the remaining stages of the Design Thinking process: Prototype and Test. During this task, we developed our proposed solution, LUMI, into an interactive prototype and conducted user testing to evaluate how effectively...

TASK 2 - Empathy, Define & Ideate Stage WEEK 01 - WEEK 14 Aina Ahmed Aleem | 0355701 | BDCM Minor Project | DR WONG CHUI YIN TABLE OF CONTENTS LECTURES INSTRUCTIONS EMPATHY FINDINGS DEFINE STAGE IDEATE STAGE TASK 2 OUTCOME REFLECTION LECTURES INSTRUCTIONS Task 2 continued from the user research conducted in Task 1. After interviewing family caregivers and healthcare professionals, we used the findings and insights from those interviews to further understand the needs of our target users and develop the direction of our project. For this stage, we focused on translating our research into User Personas, Point of View (POV) statements, How Might We (HMW) questions, a User Journey Map, and ideation before developing our proposed solution, LUMI. EMPATHY FINDINGS We began by reviewing ...

  TASK 2 Brand Guideline with Elements, Icon, Mockup WEEK 01 - WEEK 09  Aina Ahmed Aleem | 0355701 | BDCM Brand Corporate Identity | Mr. Max TABLE OF CONTENTS Lectures Instructions Brand Guideline Development Logo Usage System Colour and Typography Application Brand Asset Moodboard Brand Asset Sketches and Exploration Final Visual Assets Pattern Development Photography Direction Corporate Applications Mockup Applications Final Visual Identity Board Final Presentation Reflection LECTURES WEEK 1 - Introduction (Updated Lectures are available on the Task 1 Blog) INSTRUCTIONS Task 2 focused on continuing the RIYA identity developed in T...

  TASK 1 - Logo Design Development WEEK 01 - WEEK 09  Aina Ahmed Aleem | 0355701 | BDCM Brand Corporate Identity | Mr. Max TABLE OF CONTENTS Lectures Instructions Brand case study analysis Brand proposal Logo design concept Logo equation Digitisation outcome Final Presentation Reflection LECTURES WEEK 1 - Introduction Week 1 introduced the overall Brand Corporate Identity module , including the fundamentals of branding, brand image, and visual identity design. The lecture explained the differences between a brand, branding, and brand identity , emphasising that a logo is only one part of a larger identity system. The module follows a process from research and observation to ideation, b...