Advanced Typography - Final Compilation & Reflection

ADVANCED TYPOGRAPHY - TASK 4: FINAL COMPILATION AND PRESENTATION

WEEK 01 - WEEK 14 | 22/09/2025 - 29/12/2026

Aina Ahmed Aleem | 0355701 | BDCM

Advanced Typography | Mr. Vinod

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LINKS TO BLOG

Task 1: Exercises

Task 2: Key Artwork and Collateral 

Task 3: Type Exploration and Application

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TABLE OF CONTENTS

1. Instructions

2. Task 1: Exercises

  - Exercise 1: Typographic Systems

  - Exercise 2: Type and Play

3. Task 2: Key Artwork and Collateral

   - 2A Key Artwork

   - 2B Collateral 

4. Task 3: Type Exploration and Application

   

5. Reflection

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INSTRUCTIONS

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TASK 1: EXERCISES

EXERCISE 1: TYPOGRAPHIC SYSTEMS

Fig 1: Dilatational System Final JPEG

Fig 2: Axial System Final JPEG

Fig 3: Radial System Final JPEG

Fig 4 : Transitional System Final JPEG

Fig 5: Bilateral System Final JPEG

Fig 6: Grid System Final JPEG

Fig 7: Modular System Final JPEG

Fig 8: Random System Final JPEG

Fig 9: Typographic Systems FINAL PDF

Fig 10: Typographic Systems FINAL PDF with grid

TASK 1: EXERCISES

EXERCISE 2: TYPE AND PLAY

Fig 11 : Letter extraction process

Fig 12: Refinement process

Fig 13: Final Type Design - Exercise 2 Part 1

Fig 14 : Final Poster - Exercise 2 Part 2 JPEG

Fig 15 : Final Poster - Exercise 2 Part 2 PDF

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TASK 2: KEY ARTWORK AND COLLATERAL

2A KEY ARTWORK

Fig 16: FINAL black wordmark on white bg 

Fig 17: FINAL white wordmark on black bg 

Fig 18: FINAL color palette

Fig 19: FINAL actual color on lightest shade

Fig 20: FINAL lightest shade on darkest color

Fig 21: FINAL animation GIF

Fig 21: FINAL PART 2A PDF

TASK 2: KEY ARTWORK AND COLLATERAL

2B COLLATERAL 

Fig 22 FINAL Collateral 1

Fig 23 FINAL Collateral 2

Fig 24 FINAL Collateral 3

Fig 25 FINAL PART 2B PDF

TASK 2: KEY ARTWORK AND COLLATERAL

INSTAGRAM: @3A.VISUALS

LINK: https://www.instagram.com/3a.visuals/

Fig 26: FINAL feed layout

Fig 27: FINAL feed layout PDF

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TASK 3: TYPE EXPLORATION AND APPLICATION

CLICK HERE TO DOWNLOAD LEAFLET

Fig 28: LEAFLET font PDF

Fig 29: Fontlab screenshot

Fig 30: Metrics table 1

Fig 31: Metrics table 2

Fig 32: Metrics table 3

Fig 34: Metrics table 3

Fig 35: Font presentation 1 JPEG

Fig 36: Font presentation 2 JPEG

Fig 37: Font presentation 3 JPEG

Fig 38: Font presentation 4 JPEG

Fig 39: Font presentation 5 JPEG

Fig 40: Font Application 1 JPEG

Fig 41: Font Application 2 JPEG

Fig 42: Font Application 3 JPEG

Fig 43: Font Application 4 JPEG

Fig 44: Font Application 5 JPEG

Fig 45: Font presentation PDF

Fig 46: Font application PDF

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REFLECTION

Experiences
This module allowed me to explore type as a core element of visual communication rather than just a supporting design component. Throughout the module, I engaged with various typographic exercises that challenged me to think carefully about letterform construction, spacing, hierarchy, and application. While some tasks required a high level of precision and patience, particularly when refining details such as kerning and consistency, they pushed me to develop a more disciplined and thoughtful design process. Overall, the module encouraged experimentation while reinforcing the importance of fundamentals.

Observations
As the module progressed, I became more aware of how typographic structure influences readability, mood, and meaning. I started approaching my work with a more critical eye, paying closer attention to alignment, proportion, and visual rhythm. This shift in observation helped me recognise weaknesses in my earlier work and apply improvements more confidently in later tasks. Typography became less intuitive and more intentional, guided by clear systems and design principles.

Findings
Through this module, I also strengthened my technical skills by working across different software such as Illustrator, Photoshop, and FontLab. Learning to navigate these tools expanded my understanding of how typography functions across both static and digital formats. More importantly, the module helped shape my design thinking, reinforcing the value of precision, consistency, and iteration. The knowledge and skills gained will strongly influence my future design work, particularly in projects involving branding, editorial layouts, and typographic-driven concepts.